Freddy James is Senior Vice President and Head of Branded Entertainment for the U.S. Networks at Warner Bros. Discovery.

He leads the development and production of advertiser-aligned content across the company’s premier network brands, including HGTV, Food Network, TNT, TBS, Discovery, TLC, ID, OWN, and others.

Each year, his team produces thousands of creative concepts that seamlessly connect advertising partners with these brands through in-show integrations, custom short-form content, and talent endorsements.

Some of the biggest IP in his arsenal include Discovery’s Shark Week, Animal Planet’s Puppy Bowl, Food Network’s Tournament of Champions, and the HGTV Dream Home—HGTV’s flagship annual home giveaway and one of the most successful consumer promotions and sponsor platforms in television history.   He also oversees the site selection, design and construction of the HGTV Dream Home.

Additionally, James has aligned sponsors with some of the most powerful IP from HBO Max and Warner Bros. Motion Picture Group and Television Studios, including the Barbie film, The Bachelor franchise, The White Lotus, and Harry Potter, all through custom activations within the WBD U.S. Networks portfolio.

James joined HGTV in 1997 as a producer and has since held several senior leadership roles, including Vice President of Programming at DIY Network and Senior Vice President of Program Development and Production for HGTV. He is based in New York City.